Emerging Markets, Inc.

Emerging Markets, Inc.

Emerging Markets, Inc.,   is a consulting firm that helps financial institutions and supermarket chains pursue business opportunities in low-income neighborhoods. Specifically, it:

  • Conducts market research, measuring underestimated consumer buying power or analyzing local financial behaviors and preferences.
  • Identifies branch or store locations, assisting with due diligence, real estate transactions, permitting, and expediting as needed.
  • Builds the business case for new supermarkets or bank branches, one that combines the corporation’s expectations and risk thresholds with neighborhood realities.
  • Lays out the appropriate mix of products and services for the trade area, helping to create new products or refine existing ones as need.
  • Hires and trains local employees who are familiar with neighborhood conditions and “centers of influence” in their community
  • Designs low-cost grassroots marketing strategies that tap into the natural associations and helping networks that exist in every community.
  • Improves the performance of the branch or store by enlisting trusted community groups that can drive customer traffic and instill new consumer behaviors