Initiatives

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Springfield, Jacksonville, FL

EMERGING MARKETS
DEVELOPMENT CORPORATION

Helping to build a community center that will:

  • Offer financial coaching and financial education through local organizations;
  • Provide information about small business financing through local merchants associations;
  • Educate seniors on using online banking in advance of changes in Social Security payment procedures.

EMERGING MARKETS, INC

Helping Wells Fargo renovate its existing Springfield branch and improve branch performance by:

  • Attracting financial coaching clients into becoming Wells Fargo customers;
  • Connecting Wells Fargo to small businesses through the local chamber of commerce and small business incubators;
  • Providing on-site workshops for seniors on online banking and automatic billpay.
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Compton, CA *(Fresh & Easy)

EMERGING MARKETS
DEVELOPMENT CORPORATION

Worked with local groups to prepare the community to receive a much needed supermarket:

  • Helped to deliver home economics classes through the local church;
  • Designed and carried out nutrition workshops promoting healthy shopping habits through a local hospital outreach program;
  • Provided parenting and nutrition workshops through a network of programs for Latina mothers;
  • Carried out food budgeting workshops for hundreds of families and local elementary schools.

EMERGING MARKETS, INC

Helped Fresh & Easy open a successful supermarket:

  • Helped offer promotional coupons to immigrant families, and provide busing for those with limited transportation;
  • Converted those in nutrition classes to Fresh & Easy customers;
  • Diversified the supermarket’s customer base to include a higher representation of Latinos;
  • Attracted so many young families, that the store overshot projections, achieving Labor Day shopping levels.
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Maryvale, Phoenix, AZ

EMERGING MARKETS
DEVELOPMENT CORPORATION

Seeks to raise financial readiness among residents by:

  • Utilizing youth-serving organizations as vehicles for reaching parents with financial information and budgeting techniques;
  • Empowering local chambers and informal business networks to deliver information about small business development and credit access;
  • Providing financial education workshops and support groups in the community rooms of local apartment complexes.

EMERGING MARKETS, INC

Helped Wells Fargo open one branch and relocate another. We seek to ensure their success by:

  • Converting 25% of parents reached through youth-servings organizations into Wells Fargo customers;
  • Increasing the number of small business customers by 10% and increasing small business deposits by 15%;
  • Providing promotional offers to education workshop participants and acquiring 40% as Wells Fargo customers.
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Dallas,TX

EMERGING MARKETS
DEVELOPMENT CORPORATION

Working to help this disinvested community to become a more productive market by:

  • Training key influencers in the small business community to act as peer-educators teaching the importance of sound financial systems and fiscal controls;
  • Helping individuals repair their credit scores and become eligible for loan and credit products;
  • Helping community development corporations provide standardized homebuying counseling to local residents.

EMERGING MARKETS, INC

Working with Lancaster-Kiest branch to grow its customer base as the community conditions improve by:

  • Increasing the number of small business depositors by 20%;
  • Converting at least 40% of individuals with credit issues into Citibank customers;
  • Sourcing 50% of branch’s home lending customers from community groups.
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Cypress Hills, Brooklyn, NY

EMERGING MARKETS
DEVELOPMENT CORPORATION

Raised the level of financial sophistication in the community:

  • Designed a financial education and credit-building program for small business owners that helped 300 local entrepreneurs;
  • Provided financial education to seniors at the neighborhood senior service centers to prepare them for changes in Social Security payment procedures;
  • Gave seminars to parents at local middle schools on college financing, as well as a matched savings program for those starting education funds.

EMERGING MARKETS, INC

Helped improve the performance of an existing Capital One Bank branch:

  • Attracted 135 new business customers reached through small business outreach and education – a 250% increase that made the branch profitable;
  • Acquired 560 retirees as customers, a 60% increase, and observed an increase in cross-selling ratios;
  • Converted 80% of participants in the college finance workshops into Capital One account holders, sustaining their banking relationship over time.
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Germantown, Philadelphia, PA

EMERGING MARKETS
DEVELOPMENT CORPORATION

Helped community groups working in the area by:

  • Working with seven community development corporations, providing standardized homeownership counseling training, so they could help hundreds considering buying a home;
  • Supporting the formation and facilitation of financial “support groups” in churches, schools, and other places that help residents set and meet their personal financial goals.

EMERGING MARKETS, INC

Helped Citibank open a new branch and home lending office by:

  • Cultivating clients of the homeownership counseling program as potential customers, meeting 70% of loan registration goals through nonprofit sourcing alone;
  • Helping to cultivate new customers through special promotions offered to members of financial support groups.
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Westlake, Los Angeles, CA

EMERGING MARKETS
DEVELOPMENT CORPORATION

Helped to orient a refugee population toward the financial mainstream:

  • Partnered with two business assistance centers to reach out to 2,000 entrepreneurs with information on SBA program eligibility;
  • With three nonprofits, designed and carried out financial education geared toward the needs of unbanked, recent immigrants;
  • Worked with local nonprofits to design and  carry out an entrepreneurial training program to help street vendors become mainstream businesses − 334 new business owners graduated.

EMERGING MARKETS, INC

Helped Bank of America improve the performance of its existing Westlake branch:

  • Supported branch staff follow up direct marketing, opening 406 small business checking accounts and 98 savings accounts with deposits of $40 million;
  • Helped attract 4,500 new customers over five years, with deposits totaling around $100 million;
  • Helped convert graduates of entrepreneur program into Bank of America customers, opening 85 checking accounts and making nine loans.
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Compton, Los Angeles

EMERGING MARKETS
DEVELOPMENT CORPORATION

Provided assistance and financial education:

  • Helped a local church offer financial literacy workshops for 1,000 and host on-site enrollment for Mexican Consulate IDs;
  • Helped a local nonprofit provide financial education workshops focused on home economics to dozens of teen parents;
  • Delivered small business assistance and information about financial systems for businesses to 1,300 entrepreneurs, and set up a micro-loan fund for entrepreneurs not yet ready for mainstream loans.

EMERGING MARKETS, INC

Helped Wells Fargo open two bank branches in Compton, both of which surpassed performance goals:

  • Acquired hundreds of customers who had enrolled to use the Matricula Consular;
  • Connected Wells Fargo to small businesses through the local chamber of commerce and small business incubators;
  • Provided on-site workshops for seniors on online banking and automatic billpay.